Matt Short's Life

Reach LS Shoot

Today was our Reach Learning Systems Shoot w/ Luke Zimbleman.




Luke Zimbleman is the founder of this innovative online education program. Bokeh FX and Endfallow Media, is working on a Promotional piece for Luke's program. We expect to publish this production by the end of this week. Keep your eyes out for final! We're really excited about how the shoot went and expect to see this project really benefit Luke's program. Hope you guys dig! We will update with footage soon...


Interns Needed for Summer

This past week I interviewed a couple applicants for the internship positions and am excited to see the team grow! People with real talent are approaching us for these positions and that's super exciting! However, one thing I've learned through this process is that we won't ever compromise talent for character. We could hire the most talented, over qualified interns out there and still implode this summer if we don't hire interns with good, strong, healthy morals!

The hardest part is, how do you measure someone's morals in a one hour interview? Even two or three hours with the person, and you've only got a snap shot of who they are! There is an extent of grace one has to extend in an interview... you don't know what you're getting till three months down the road. 

All that said, we desire to be known as a company moved by our ethics, a moral standard that says, "No, we won't go film that booby tassle show!" haha, inside joke... sorry. We LOVE creativity, beauty, a good party and being "in the world" but won't be known for being "of the world"! I assure you of that!

We're still accepting applications for internships. So, please, feel free to forward this Blog post onto anyone you feel might be a good fit. We're looking for a few individuals still: Public Relations Intern, Business Savy Intern, Journalist/Internal Editing Intern, Web Management Intern, Production Intern

Timely Quote

Blake Mycoskie is the founder of the hipster shoe company, Toms and in his book "Start Something That Matters" he reflects on the fears he felt when starting Toms, and these words couldn't have been more timely:


"I found some effective ways to live with the fear until I could overcome it. First, I remembered to live my story. I went back to my core question: Why am I doing this? When you go back to your core motivations, you affirm the authenticity of your project, which takes away one of the biggest fears: that you are a fraud. When you live your story, you don't have to pretend you're someone you're not. You can just be yourself. It's been said that there's nothing more dangerous than someone who has nothing to lose -- and it's true in business too. When you are living your story, it means your actions and your mission are the same, which eliminates any room for shame or disappointment, the two emotions that underlie our greatest fears. That's when you have nothing to lose." - Blake Mycoskie

Now, I don't know if those word will mean nearly as much to you as they have to me... 

I'm not one to believe in coincidences... and I literally fell onto this quote about twenty minutes ago... and MAN did I need it! Going back to my core motivation... I'm starting this production company and hiring interns because I want to make a difference through my talents, and I can't do that on my own! Especially in this industry!!!

The funny part is, it sounds like Blake was going through the exact same thing I am at that moment because his next words are "I also made sure to surround myself with interns." And when I read this book the first time I put a BIG circle around that last word and wrote, "Could I bring on interns?"